Selling SEO for over 11 years somehow gives me an air of arrogance each time I talk about my personal experiences. Beginners and startup business owners may find my way of speaking arrogant, but those who helped me along the way call it confidence. Sometimes, the price of being successful is getting unsolicited negative comments from anonymous people, as if giving advice to amateurs is a crime.
Being in this business for almost a decade, I do not bother with SEO agencies who repeatedly call me to ask questions about my company or promote their SEO services, even though they’re calling just to dig into my business’ internal methods. I do not bother with these companies because I’ve been there, too. When I was starting out, getting my first client was my very first problem. I had no clients even on my second month of business. Friends who had stores and online businesses never paid attention to my services. They called my services “a waste of time” and advised me to switch to a more feasible business, such as a restaurant or a clothing line.
The problem was that I started the business out of excitement, without thoroughly studying the feasibility of starting an SEO business. Yet, to my surprise, I learned the art of pretending and spying, things I learned from the countless calls I received in my office back when I had no clients.
On spying and pretending
Spying may have a negative connotation, but I think it’s a legitimate way of knowing your market. It’s not hard as you think. All you need is a telephone and your target SEO agency’s number. All you have to do is ask about the company’s products and services. Through this, you can compare your company’s methods to theirs, giving you ideas for improvement. What you need to have here is a little talent in convincing and some social skills. Moreover, meet-ups or personal interviews with SEO firms are also good ways of doing some spying.
Everyone’s on the Web today, but personally finding out what other companies offer is still much better than doing your spying online. Details on the Web are always limited, but, if you’re lucky, you may find helpful details on these companies’ blogs.
Because spying became a tradition in every market competition, executives are now extra careful with dealing with their prospective clients. Some of them are trained to provide little information without giving the client a notion of alarm or blatantly hiding company strategies.
Spying does not end with SEO firms. You can also contact business owners who are current clients of SEO companies. As you sell your service to them, you can ask them about the conditions of their business’ SEO campaigns. You can ask about how much they’re paying their SEO providers. Through this, you gain an understanding of how the current SEO market works.
Never start an SEO company, or even offer SEO services as an individual, without doing your homework on the business. If you lack the money to invest in feasibility studies or research, you can always count on email, the Web, and telephone calls to lead your way.
It’s no secret that SEO Resellers are everywhere on the Web, and it’s also no secret seo to local business owners that they deal with resellers, not SEO providers. This isn’t an issue for some business owners. All they’re after are the services of a professional who can lead their business to success.
Unfortunately, other business owners don’t think this way. Some business owners consider SEO resellers as mere messengers of lazy CEOs who choose to spend most of their days lounging in their private offices. With blogs spreading this kind of information on the Web, many site owners and business owners got the notion that resellers are just pretending to be SEO providers, with the help of White Label SEO.
Blame it on the blogs and articles on the Web. Because these frequently reveal how the SEO reseller industry works, many site owners are becoming more aware of the system, making them wary of SEO. The reselling market is still alive and kicking, but reseller exposés on blogs make it difficult for newbie resellers to find clients. This is why many resellers quit even before they succeed.
The truth is that reality is slowly killing the SEO reselling trick. To put it more simply, resellers have no choice but to speak the truth to their clients. Individual resellers and reselling companies these days introduce themselves as resellers, bridges to professional service providers. They no longer work in the shadows of SEO providers and they work as free intermediaries. In the long run this change will be beneficial to the entire SEO industry. There has and still are, as of this writing, far too many incompetent and plain dishonest people passing themselves off
As of today, many business owners still put no trust in SEO Resellers. And what can a mediocre reseller do in this case? Perhaps, the only thing a reseller can do is accept the truth that people are getting wiser nowadays because of the Internet, move on, and just be truthful with their work. Nothing beats honesty. Although sales talk is still necessary in closing a deal, resellers have to present valid facts that can ease their prospective clients’ negative thoughts about reselling and make them believe how reliable and feasible Search Engine Optimization can be for any business. Strengthen the validity of SEO through your provider’s portfolio. If you have that guts to explain your position as middleman in your SEO campaign, and if you have the eloquence to explain what Private Label SEO is, do it.